The Mohammed Bin Rashid Library Motion Branding project
was a student project was developed as part of a motion graphics course, reimagining the visual identity of the Mohammed Bin Rashid Library through animated media. Drawing inspiration from the library’s monumental geometric architecture and forward-thinking mission, the project explores how motion design can extend institutional identity into the digital and urban landscape.

The branding system includes an animated logo, a motion teaser for Instagram, and a digital billboard concept. Each piece reflects the structure’s architectural rhythm and symbolic weight, using modular movement, bold typography, and a minimal yet sophisticated palette. This project demonstrates how motion can deepen brand presence—bridging physical form, cultural vision, and digital engagement.